Wānaka retailers have been positive about summer trading so far this season, with the town full of visitors, and the feeling of “a slow and steady turnaround” - in the words of one long-term retailer.Wānaka Business Chamber general manager Glenn Peat told the Wānaka App that many local businesses have reported strong trading this summer, particularly those in hospitality, outdoor activities, and retail.“It was fantastic to see Wānaka so vibrant over the Christmas and New Year period, with a noticeable influx of visitors,” Glenn said. “The majority of visitors were domestic travellers, with many staying in campgrounds, Airbnbs, or visiting friends and family, which added a real buzz to the town.”Glenn said while several businesses did “very well, others found trading steady but more tempered, with the cost of living and broader economic pressures affecting discretionary spending”. “Nonetheless, the overall feedback has been positive, and it was encouraging to see such strong support for local businesses,” he said.Paper Plus manager Chris Lumsden said the town had been “pumping” and restaurants “chocka”. Chris said trading was “not like the old days post-Covid when Auckland got released and came down here and went crazy, and everyone thought they’d died and gone to heaven in retail”.But, he said: “We’re happy - ticking over fine. We’re meeting budgets and targets and that’s the key.”“It seems that everybody is getting a bite of the cherry,” he added.Kai Whakapai Eatery and Craft Beer Bar owner Nick Aubrey said the Christmas and New Year peak had been “very busy” as usual.“We continue to see lots of people come through,” he said, adding that volumes have eased slightly in mid January and “it was great to see local faces back in town”.“Things have slowed down to more sustainable and normal summer volumes,” he said.More visitors are expected to flow into town for long weekends (such as Waitangi Weekend and Chinese New Year) and up-coming events such as the A&P Show and Motutapu Bike Race, Nick said.“I think things will be on par for previous years. We’re very happy,” he said. “The new venue has been an absolute game changer for us to be able to deliver peak volumes and keep wait times [minimal]. Our new dining area has been well utilised.”While there continued to be some staffing challenges, Nick said, “Overall as a town there’s some really positive energy coming out of hospitality”. Long-term Wānaka retailer Steve Hart, who owns MT Outdoors stores in central Wānaka (Dunmore Street) and Three Parks, said his business was seeing more visitors make it out to Three Parks.“We’re doing probably half our business in Three Parks, which is mainly locals, but we are seeing more and more tourists coming here,” he said.Three Parks is beginning to attract more visitors, a local retailer says. The Little Brewer cafe in the MT Outdoors Three Parks store is attracting “a constant flow” of customers, Steve said, from tradies and more administration people working nearby.The positive feeling in Three Parks is more obvious than in central Wānaka, he believed.“Tourists are holding on to their money. You only have to go onto Wānaka to see the number of people but [it’s] not really translating into the number of items sold,” he said, adding that trading is “definitely patchy” across different locations and services.Nonetheless, Steve said he believed the town was at “the tail end of the economic downtown - based on 40 years of seeing it go up and down”.“It has been more difficult, the whole last year.. But it has had the feel, since early December, of a slow and steady turnaround.”Glenn said the Wānaka Business Chamber was optimistic about 2025.“Wānaka continues to be a destination of choice for both domestic and international visitors, and with ongoing community support and innovation from our local businesses, we’re hopeful for a productive year ahead.”PHOTOS: Wānaka App