Readership of the Wānaka App hit an all-time high in July (2024) setting a new benchmark for reader engagement with the Upper Clutha’s local news and information publisher.

The number of unique readers in the month was the second highest recorded in the App’s eight-year history at 34,269, and their engagement was the highest ever recorded with 169,600 reader sessions and more than one million page views.

“Readership was extraordinarily high in July driven by news, road reports and snow reports,” Wānaka App managing director Tony O’Regan said.

“The number of reader sessions surpassed anything we’d seen before with around 5,500 per day, and it is the first time we’ve recorded more than one million page views in a month.”

Tony said readership of the Wānaka App continues to grow, recording seven percent growth in readership, 16 percent growth in reader sessions and 12 percent growth in page views over the past 12 months.

“A lot of credit goes to our editorial team of Sue Wards, Maddy Harker and Diana Cocks, along with our podcast host Brent Harbour,” Tony said.

“They consistently deliver accurate, balanced, and timely local news and people really appreciate that.

“The growth is really encouraging and we will continue to innovate to provide a quality local news service for the community.”

The Wānaka App is a locally owned media business publishing local news and information to a mobile app, website, podcast, and weekly newsletter.

PHOTO: Wānaka App