A memorandum of understanding (MOU) between Cardrona Alpine Resort and the association representing a key Chinese ski resort region has been called “a significant step in the future of international ski tourism”.

The recently signed agreement between Cardrona and the Chongli District Ice and Snow Association will set a new level of collaboration between the New Zealand ski industry and the emerging Chinese ski market.

The Chongli region hosted many events of the 2022 Winter Olympics and is growing in both size and skier participation – the Chongli Ski Industry represents all the ski areas and ice attractions in the region.

Cardrona will become New Zealand’s biggest ski resort this year (2025) with the opening of 150ha of new terrain in Soho Basin – the most significant terrain opening in recent New Zealand ski area history.

With proposed collaboration on talent identification, product development, marketing initiatives, industry training and policy alignment, the two organisations have a combined vision to accelerate snow and ice sport participation.

Speaking at the signing in Chongli, RealNZ chief customer and sales officer Scott McNab said the MOU was a commitment to cooperation, innovation, and mutual growth.

“It reflects our shared belief that great ski destinations are not competitors, they can and should elevate each other for the betterment of the sport and increased enjoyment of our guests.”

PHOTO: Supplied