Wanaka’s Wild Wire, the world’s highest waterfall via ferrata (cable climb), has been recognised in the prestigious Qualmark 100% Pure New Zealand Experience Awards 2021. 

It is one of 12 tourism businesses from around the country singled out this year and the only local winner.

“The integrity and genuine commitment to manaakitanga, kaitiakitanga and whanaungatanga the winners demonstrated to visitors and the communities they operate in is remarkable and their recognition is well deserved,” Qualmark judging panel chair Sue Parcell said of the winners.

The awards identify the highest quality tourism products in the market, those offering world class experiences which apply best practice in terms of sustainability by looking after the people and the land, Qualmark said.

Wild Wire is owned by Mark and Laurel Morrison and the business operates near Treble Cone.

In a statement, the business said it was thrilled with the recognition.

“We believe life is about experiences, not stuff - as Kiwis adventure is in our blood,” Wildwire said. “....We are privileged to be able to enrich people’s lives on a daily basis, even if only for a day.”

PHOTO: Supplied