Community non-profit group Wao is focusing on “purpose driven business” during its annual summit (October 29 - November 2).

Wao communications director Arna Craig said purpose-driven business “is the new normal”, and people should “get used to it”.

The summit will feature a Better Business Day, designed to equip business leaders to integrate sustainability and purpose into their business operations, she said.

“Businesses that align their operations with a clear and authentic purpose not only enhance their brand reputation but also drive innovation, attract and retain top talent, and open up new avenues for growth.

“Purpose provides a North Star, guiding decisions that resonate deeply with today’s conscious consumers, who are increasingly seeking out companies that stand for something meaningful,” Arna said.

During the session, participants will hear from industry leaders and B Corp consultants who believe that business is the most powerful tool for creating lasting positive change.

The programme will focus on strategies for integrating sustainability into every aspect of business, from operations to customer engagement, ensuring that businesses are not only profitable but also responsible and resilient, Arna said.

She said the key events at this year’s summit to “propel businesses into operation for purpose” include ‘How to Shift a System’ with Monique Kelly; ‘The What, Why & How of B Corp’ with Tim Jones; ‘Mastering Climate Action Priorities’, a masterclass with GHG experts EAS; and ‘Let’s do Business Better’, a networking event and panel discussion at Wilson and Dorset.

Find the full programme here. Early bird pricing is available until September 14.

PHOTO: Supplied