Roys Peak and the Wānaka Tree have been named in a list of New Zealand’s most picturesque locations, based on Instagram data. 

NZCasinoClub analysed Instagram hashtag data for 25 locations across the country to find those that have been tagged by users the most.

Roys Peak, a hugely popular steep climb with views over Lake Wānaka, Mount Aspiring and surrounding peaks, ranked sixth on the list, with 78,500 hashtags.

The Wānaka Tree was two spots down, with the #wanakatree hashtag used 46,700 times. 

Roys Peak. PHOTO: Supplied 

The willow tree - which is believed to have grown out of a fence post - is located in the shallows of Lake Wānaka, just down from Wānaka Station Park, and is a popular tourist haunt.

Both local locations had a fraction of the hashtags of the top spot, Lord of the Rings Hobbiton movie set in Matamata, which has 473,000 posts containing the hashtag #hobbiton.

Milford Sound was just behind with 445,000 hashtags and Lake Tekapo took the third spot with 272,000.

Fourth and fifth were Mount Cook and Cathedral Cove, while seven, nine and ten went to Tongariro National Park, Mount Cook National Park (which analysts counted separately from the #mountcook hashtag) and Doubtful Sound. 

A spokesperson from NZCasinoClub said social media plays an integral role for those choosing where to plan their next trip and has become an essential tool when searching for specific locations to visit.

“Travellers often want to tick off the most popular places they have seen on social media during their visit, which is why we were interested in finding which are New Zealand’s most ‘Instagrammable’ hotspots,” they said.

“The top ten suggests have shown that those visiting New Zealand are most interested in capturing the country’s natural beauty, of which it has plenty to showcase.”