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Wānaka fashion brand partners with NZ icon 

The Wānaka App

21 October 2024, 4:00 PM

Wānaka fashion brand partners with NZ icon Wānaka fashion designer Claire O’Connell

A sustainable fashion brand founded by Wānaka designer Claire O’Connell is teaming up with fashion legend Liz Mitchell, MNZM.


Precious Collaborative and Liz are working together to create a limited edition coat “worthy of an art collection”, Claire said.



Proceeds from the sale of the coats will fund Precious Collaborative’s everyday sustainable collection, therefore making high-quality fashion more accessible, she said.


“I’m thrilled to be part of this innovative model,” Liz, who is known for her passion for New Zealand wool, said. 


NZ fashion legend Liz Mitchell MNZM.


“Sustainable fashion and wool are at the heart of my work, and it’s exciting to create a piece that’s not only bold and artistic but also helps make everyday sustainable fashion more accessible.” 


Crafted from New Zealand-made tweed, hand-spun on 100-year-old Hattersley looms by boutique weaving company McLean & Co in Oamaru, the one-of-a-kind coat will blend timeless artistry with the finest sustainable materials, the collaborators said.



Claire said she was excited about working with one of her fashion heroes. 


“I feel a bit serendipitous having Liz work with us,” Claire said. “I’ve admired her designs, passion for wool, and ethics for so long.” 


“I have a fabulous design piece of hers that I’ve held onto like a family treasure, so it’s a thrill to have her believe in our vision.” 



The limited-edition coat will lead the charge for Precious Collaborative’s ‘one to many’ model, where high-end, collectible pieces fund a staple collection of tailored, wool and hemp streetwear. 


Top-tier team New Zealand fabric and garment manufacturers will bring the coat vision to life, with every piece designed and made in New Zealand, Claire said. 


The coat’s launch is set for December in Wānaka.


PHOTOS: Supplied