Wānaka communications agency Scope Media has been celebrated at a national level.

The agency received a silver award in the ‘Best Use of Media Relations’ category at the New Zealand Commercial Communications Council’s annual awards.

Scope Media was also a finalist in ‘Best Strategic Thinking’, ‘Most Innovative Campaign’ and ‘Best Strategic Thinking’ for the campaign, which promoted the new Home for Healthier Business brand, which arose out of Queenstown Lakes District Council Economic Development Unit’s (EDU) response to Covid-19.

Scope Media partnered with Queenstown design and advertising agency Feast Creative to deliver the project for the EDU. Feast Creative also shares the accolades.

Home for Healthier Business is a pilot that aims to attract a small number of entrepreneurs and team builders to make the move to the district, in a bid to help diversify the tourism-driven economy.

The key elements at the heart of the campaign include a website (which acts as an inspirational and functional tool for people looking to move to the district), case studies to showcase other team builders who have already walked the path, and a stakeholder relations plan that helps the local Queenstown and Wānaka communities spread the word to potential candidates.

Scope Media managing director Celia Crosbie said the award is testament to the hard work of the team of five Wānaka-based marketing communications consultants, as well as the Feast Creative team and QLDC’s dedicated EDU team.

“This has been a really worthwhile project and it was a privilege to be able to deliver a communications strategy and quality, authentic content that achieved great results for the EDU,” Celia said.

“Media relations was a critical element of the campaign, to get the message out to a wider audience. Our team comprises former journalists so it’s an area of expertise we pride ourselves on. It’s an absolute honour to be recognised alongside top-tier global and national agencies who are doing amazing things for their clients, too.”

Scope Media was the only South Island communications agency to be named as a finalist or win an award.

PHOTO: Supplied