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Video celebrates growth of ‘Slow Fashion’

The Wānaka App

Maddy Harker

07 April 2025, 5:04 PM

Video celebrates growth of ‘Slow Fashion’A new video celebrates the success of Wastebusters’ Slow Fashion Month.  

Wastebusters has created a 10-minute video about how far Slow Fashion Month has come since 2018.


Slow fashion is a movement to slow down the pace of consuming clothing, which encourages people to repair what they own, buy pre-loved first, and invest in pieces made to last.



In March Wastebusters celebrated Slow Fashion Month for the eighth year in a row with a range of events designed to inspire people to reconsider how they shop.


The feedback, Wastebusters marketing and communications coordinator Catrin Smith said, has been “overwhelmingly positive”.


“People have told us they left feeling inspired to buy less, get sewing, shop second hand first, or simply give their existing wardrobes more love.”


She said one of the biggest shifts of this year was the number of young people wanting to get involved in Slow Fashion Month.



“The next generation is already so aware of the impact of their fashion choices, and they’re not just comfortable wearing secondhand – they’re proud of it,” Catrin said. “It’s been inspiring for us to witness.”


Catrin said the new video - created by Orla Ó Muirí - was created to celebrate how far Slow Fashion Month, which has grown ‘from an idea to a movement’, has come.


“The idea behind it was to give ourselves and our community a moment to reflect,” Catrin said. 


“We're always looking forward, asking, what more can we do? But we felt it was just as important to pause and acknowledge how far this movement has already come. 



“The video is a way of saying thank you to everyone who has contributed to Wastebusters’ Slow Fashion Month – from designers and models to our incredible crew and wider community.” 


“Special thanks to [Queenstown Lakes District Council] zero waste district zero waste district programme for their support.”


Watch ‘The Evolution of Wastebusters Slow Fashion’:



PHOTO: Wastebusters