In any other year, Ridgeline Adventures would not come close to being involved in the food and beverage industry, but 2020 is not like any other year. This year the Wanaka 4WD tour operator is a finalist in three categories in the New Zealand Food Awards (NZFA). 

Instead of showcasing New Zealand’s best food, this year the NZFA has moved to recognise the Kiwi businesses and individuals that helped keep the food supply chain going during the COVID-19 response. 

When the COVID-19 lockdown hit, Ridgeline Adventures’ business (which was around 95 per cent international tourists) died overnight. 

Owner Mark Orbell quickly contacted Volunteer South - Central Lakes (formally Volunteering Central) to see how the company could help, and was matched with New World to deliver groceries to those most vulnerable or who could not get to the shops themselves. 

"We volunteered because we’ve always been about community and giving back,” Mark said. “It was a no-brainer for us.”

Using its vehicles and staff, the business was able to deliver necessities to people who needed them most. 

“It’s been incredibly rewarding to visit people all over town who have been so appreciative for our service,” Mark said.

He said the interaction delivering groceries was often the only physical interaction recipients had for weeks at a time. “We became a connection to the outside world - boosting spirits on both sides."

For its lockdown efforts, Ridgeline Adventures is a finalist in three of the six NZFA categories: Dream Team, Local Hero and Greater Good. 

NZFA received over 340 nominations reflecting innovation and true community spirit. 

“Finalists span from individuals to companies all doing their bit to help keep the food supply chain going,” an NZFA spokesperson said. “Ridgeline is the only tour operator finalist, which makes them a real standout.”

The award winners will be announced on October 8 at the Food Heroes Awards Celebration in Auckland. 

PHOTO: NZFA