Two new marketing professionals will help Lake Wānaka Tourism (LWT) strengthen its team and drive the organisation’s destination marketing efforts, the organisation says.

With Nadia Ellis and Shannon Kelly joining the team, LWT now has a team of highly talented and very experienced people, LWT head of destination Gizelle Regan said.

“These appointments round out the LWT team and we are looking forward to seeing the contributions that both Nadia and Shannon can make to deliver on destination marketing objectives, championing the organisation's plans for the second half of 2024 and beyond.”

Nadia has been appointed as the LWT head of marketing on a six-month, part-time contract and Shannon Kelly joins as the new LWT marketing executive.

Nadia brings nearly 20 years’ experience shaping New Zealand ski and tourism brands.

Her primary focus at LWT will be developing and overseeing destination marketing activities and ensuring messaging aligns with regenerative tourism objectives. 

Shannon is a professional who brings a keen eye for graphic design, a passion for the Wānaka region and is looking forward to helping drive value based marketing campaigns, LWT said.

LWT acting board chair Andrea Kendrick said the appointments and the new shared services model with Destination Queenstown (where the two organisations will retain independent brands but collaborate on some functions) make it an exciting time for LWT.

“We now have a very experienced, dedicated team with a wide range of complementary skills that will enable the regional tourism organisation to deliver on key objectives more effectively,” she said.

Lake Wānaka Tourism (LWT) is a regional Tourism Organisation (RTO) responsible for destination marketing and destination management. 

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PHOTO: Chris Searl