Lake Wanaka Tourism (LWT) has revitalised the popular local campaign ’LoveWanaka, Supporting Local’ ahead of the shoulder season and with alert level two restrictions in place. 

The objective of this campaign, when it first launched in May, was to collectively promote a ‘go local’ approach to doing business, playing on the 'lovewanaka' hashtag - the tagline for the town since the inception of social media. 

Businesses had the opportunity to offer promotions, discounts, and initiatives under the banner of ’LoveWanaka, Supporting Local’ on LWT's website.

LWT recently identified a need to revitalise the campaign, which has been refreshed with new branding, thanks to creative partner Blend Creative Co.

LWT media and campaign manager Gizelle Regan said the initiative was born out of a vision to unite as a community and rally behind businesses, stimulating the local economy while cultivating a sense of local pride and togetherness. 

“The uptake from local business has been phenomenal, complemented by unwavering support from the Wanaka community and with alert level two restrictions back in place, we decided it was time to revitalise this sentiment.” 

LWT acting general manager Tim Barke said since its inception, the ‘LoveWanaka’ hashtag has been loved by Wanaka. 

“Locals and visitors have gone out of their way to support our local businesses with some great success stories, and the loving continues,” he said.

He said the resurgence of COVID-19 has stimulated more community support.

“New refreshed campaign social media collateral will be made available to all Wanaka businesses who wish to represent the campaign,” LWT digital marketing executive Jessie Byrne said.

“Additionally, business listings on the LoveWanaka, Supporting Local landing page are free to any local Wanaka business.” 

The ’LoveWanaka, Supporting Local' revitalisation started on Wednesday (September 2), with promotions, offers and events on the website.

PHOTO: Supplied