With generous support from locals, the Family2Family food appeal is progressing well at both local New World stores, with close to 300 bags donated so far.

The annual appeal, which runs at New World supermarkets around the country, is designed to provide access to food and everyday essentials for New Zealand families experiencing hardship.

Shoppers at New World can donate a pre-filled bag worth $20, or fill a bag with items of their choosing, and drop them off at the in-store collection points.

All local donations will go to Wānaka’s Community Link food bank, which provides food to local households in need.

Demand for the food bank doubled last year and it is on track to increase again this year, Community Link manager Kate Murray said, making the donations more helpful than ever.

Read more: Food bank demand at all-time high

New World Wānaka owner Stuart Hope said on Friday (May 9) that around 200 bags had been donated so far the store was “grateful to every customer who’s taken part”.

“Family 2 Family is all about locals helping locals, and our whole team are right behind it.”

Meanwhile at New World Three Parks, scan coordinator Gina Ursua said the campaign was off to a strong start, with 87 bags donated by Thursday afternoon.

Shoppers can buy a pre-filled $20 Family2Family bag in-store or online, or fill a bag with items of their choosing.

New World Three Parks will be donating an extra $2,000 to Community Link in addition to its donated bags.

The Family2Family campaign will run at both stores until May 25.

As well as the option of filling or purchasing a bag to donate in-store, online shoppers can also opt to donate a bag, with New World dropping off the bag on the purchasers’ behalf.

New World nationwide spokesperson Giselle Bleakley said the campaign gives shoppers “an easy and practical way to make a difference”.

PHOTO: Wānaka App