Wānaka communications consultancy Scope Media has won a top national award at the Public Relations Institute of New Zealand (PRINZ) Awards.

The boutique marketing communications and digital PR consultancy won Best Small-to-Medium PR Consultancy of the Year Award in Auckland on Friday night (May 20).

Scope Media managing director Celia Crosbie said the awards entry process was a robust exercise, requiring entrants to demonstrate strategic thinking with clients, the ability to deliver against a brief and provide evidence of success, both for clients and commercial results for the business.

“This is the award we’ve had our sights set on for several years but we haven’t felt ready to enter till this year,” Celia said. 

“Our extremely talented Wānaka-based team of marketing communications professionals punch above our weight in the work we do across the district and nationwide, but to be recognised formally as one of the best in the business is so awesome.”

The entry included case studies of work that Scope Media produced over the past year – notably, the Home for Healthier Business talent attraction campaign for Queenstown Lakes District Council’s Economic Development Unit; and a regular glossy lifestyle magazine, Property Style, for New Zealand Sotheby’s International Realty that has a 30,000 circulation nationwide and has become an essential marketing tool for the real estate company.

“Scope Media is an excellent example of a small consultancy displaying resilience, entrepreneurial commitment and adaptability in the face of extreme business adversity,” the judges’ citation said. 

“When the Covid pandemic caused a collapse of the tourism and hospitality industries in their local community, Scope had the confidence and the creativity to offer affordable PR strategies and programmes that enabled it to continue to grow its revenues.”

Celia said Scope Media cares about the community and helping local brands flourish.

“We’ve been able to continue making meaningful connections with our people and place, through the privilege of being able to tell their stories.”

The PRINZ Awards recognise excellence in the New Zealand public relations and communications industry, promoting continuous improvement and celebrating best practice. 

PHOTO: Scope Media