A Japanese man who was run over on State Highway 6 (Kawarau Gorge) near Queenstown's bungy bridge had fallen from a cliff before the incident, police said.

Ryoma Seki (22) died at about 10pm on Monday, March 3.

He'd been hit by a driver on SH6 near the Kawarau Bridge, who stopped and called the emergency services. Ryoma was wearing dark clothing and police initially appealed for help to identify him, along with asking for dashcam footage and witnesses.

"Our enquiries have determined Ryoma fell from a cliff prior to being hit by a vehicle however, the cause of death is determined by the Coroner," a police spokesperson said.

Police say they are not looking to file charges in relation to this matter.