Challenge Wānaka is now part of a major global triathlon series after the Professional Triathletes Organisation (PTO) acquired a majority shareholding in Challenge Family, the international series that includes the Wānaka race.

“For more than two decades, Challenge Family events have been built on strong local communities, athlete-first experiences, and a genuine passion for the sport,” Challenge Wānaka Trust event director Jane Sharman said.

“We’re encouraged by the shared vision outlined by the PTO, Challenge Family and World Triathlon to create a more unified and visible global series.”

The acquisition makes Challenge Family a key part of the newly announced Triathlon World Tour, launching in 2027 in partnership with World Triathlon. 

Jane said the move was a “positive evolution for triathlon - one that brings greater clarity to the competition structure and strengthens the pathways for professional and age group athletes alike”.

PTO CEO Sam Renouf said the partnership creates a clearer structure for athletes, fans, and sponsors.

“Challenge Family’s respected event platform, community-driven ethos and operational expertise make them a natural partner,” he said.

Challenge Family CEO Jort Vlam welcomed the move.

“This partnership allows us to preserve what makes Challenge Family unique while contributing to a unified, globally recognised series,” he said.

Challenge Wānaka’s 20th event took place last week. 

Read more: An ‘incredibly special’ Challenge Wānaka

The full impact of the acquisition on Challenge Wānaka is not yet clear.

“We’ll continue to keep our athletes and supporters informed as more details emerge about the future structure, and we look forward to playing our part in shaping the next chapter of triathlon,” Jane said.

PHOTO: Sean Beale